For decades, English has been the language of politics, business, international relations and, in recent times, everything related to new technologies. According to data published in an analysis by the British Council, more than one and a half billion people speak it, and by 2020 that figure will have risen to two billion.
But will English still be the language of business? It will obviously continue to play a dominant role, especially at the business level, but things seem to be changing in the virtual world. According to data from Internet World Stats, the number of Chinese-speaking Internet users is very close to that of English speakers and, thirdly, although somewhat more distant, would be Spanish-speaking users.
These data have a tremendous relevance in the business environment. Why? Because it is becoming increasingly more common for Internet users to browse pages or buy in virtual stores where the information is in their native language.
Linguistic diversity in established and emerging markets
But this linguistic diversity is a real challenge for companies. There are markets, such as India, that are booming. The most common language is English, but in a country with more than 1.2 billion inhabitants and dozens of languages and dialects, the need to adapt online services to many of them is already a necessity.
Something similar happens in China. Learning English is a common practice in this country, but Mandarin is by far the language spoken at all levels. With an economy that has grown exponentially in recent decades, business multilingualism seems to be the way to go here.
And we still have to talk about Spanish, a language that has made its way in a country like the United States. In fact, it is estimated that about 138 million people will speak it there by 2050.
So, what will be the language of business?
Faced with this scenario, it seems that English will continue to hold a predominant position, but it will no longer be the language of business par excellence, as it was until recently. The opening up of new markets and the communication opportunities provided by new technologies are forcing companies to adapt to the new demands of consumers, especially those who navigate the Internet.
Companies are increasingly aware of the need to be multilingual in order to be more competitive. It is important to open up to markets in their own language as well as English. Studies such as those carried out by Common Sense Advisory show that more than 70% of internet users surf only on web pages in their own language and that their preference is to buy there rather than on sites with information in another language.
This is where the greatest importance lies for companies that want to develop competitive advantages: Having cutting-edge translation services that enable them to adapt their websites to different languages. And not only this aspect, there is also the need for accurate translations of reports, contracts and documentation of all kinds, product instructions and even packaging or advertising and marketing materials, such as e-mail campaigns.
In short, if the customer demands it, it is essential that you reach them in their language; and not only them, sometimes also intermediaries or suppliers of raw materials or technology. Therefore, one of the best strategies for business growth and development is to have reliable partners to translate corporate content and internationalise the business.
At Gear Translations, we help you reach more customers in their native language and ensure that your business relationships and those with other companies are always fluent. Working with our platform and team of professionals, the language of business will not be an impediment to grow your company.
Check out the stories of our clients who already have multi-language translations available, delivered according to their work pace and with formats and levels of complexity adapted to their business.
Request a non-binding quote and make your value proposal the best passport to communicate with your customers regardless of their native language.