You’ve created your company. You already have your website and your Facebook page. In addition you’ve already opened your account on Twitter and other popular social network platforms. Well, from now on you’ll be wondering how to get more online visibility from Google, the king of search engines. How do you connect more efficiently with potential clients at a global level? You need to know up close how SEO works.
To get started you have to know what SEO is: natural search engine positioning or search engine optimization in search engines. Basically, it’s about creating quality online content that should generate interest and solve a problem or need of the online user. The key is to orient this online content to the way the user searches the network. How? Indexing it on Internet search engines.
There are few shortcuts to getting the first position on Google but these aren’t effective and often pose a risk to your website. The important thing is that you offer value so that online content will be your main ally. You need to grow! To boost international expansion and target new foreign markets, the bottom line is having a perfect website translation. For this, there are professional translation platforms that work online. Simple, fast and very useful. But the best way to position yourself is to do it little by little, because it’s the only way for your company to gain value and also the only way to prevent Google penalizing you for using tricks that quickly put you in the top positions of the search engine.
To achieve proper positioning you have to have several things very clear:
Who are your potential customers or online consumers? Who will you be targeting your efforts towards?
There is no general way in which we all consume information over the Internet. Each target looks for it and therefore consumes it differently. Once you know how to identify it, you should know how it moves through the networks. There are tools like Google Trends or Google Keyword Tools that will help you discover what your online user needs and how to satisfy them.
Create an online content plan
You shouldn’t let yourself be carried away by intuition. Know what your target audience is looking for and give it to them in different and orderly ways. Create an editorial calendar by testing different techniques and formats, focus on each type of recipient online user that can access your online content, provoking interaction and reciprocity as much as possible. Make sure that the online content offers valuable information to your target market audience and that it is of high quality.
Create a blog
In it you publish content of interest to your online users which will help you achieve natural positioning in Google. In addition, if you make it simple and accessible then you’re more likely to be shared through links and thus your domain benefits. Not only should you post good posts, but they should become reliable sources for your online users. Link it with other online content generators, generating linkbuilding.
However, don’t neglect the image of your blog. The sides, header and footer must match your branding. Make sure everything is understandable and accessible. If you’re targeting foreign markets, all translations should be professional and use the appropriate language of the market destination. This applies not only for multilingual content for blogs, but also all multilingual marketing content used online, as well as email translations for multilingual email marketing campaigns. Use professional translation platforms to create multilingual content will help you to maintain a strong brand message at a global level. Investing in website translations is an added value that offers a serious and professional image to your business when online users search for your type of product.
Presence in all platforms of Social Networks.
The natural positioning can’t gain strength without social networks since they offer you online visibility, expand your network of contacts and help your brand grow at a global level. It is about linking them with your brand. Don’t just stay on the most popular ones such as Facebook or Twitter. There are many others that are useful in gaining the attention of potential clients. Instagram, Google+ or Slideshare can help generate a lot of traffic to your website.
You have to make the brand known at a global level. Turning your online content into references will make your brand more popular, the clicks will increase and more online users will look for you. You will have a great SEO benefit, fundamental to becoming a powerful brand within your desired market destination.
We are all clear as videos are the most consumed element on the Internet. Why not post videos that accompany your online content? You can use Instagram video or YouTube itself. Both give excellent results to publicise your products or services. They give a lot of online visibility and scale positions quickly in search engines.
Once you have our SEO strategy established, you must expand it.
Why not internationalise your business and increase your online exposure in new overseas markets?
Before planning your internationalisation strategy you must analyse the visits that you receive in your platforms from other countries. Find out which languages they speak and where they click the most. To do this we will use Google Analytics, and specifically following the following steps: Analytics in Public> Geographic Information> Language and also Location. Then you can learn which would be the most profitable foreign market to expand into.
Find out if it is necessary to translate your platforms to that overseas market or others that follow closely to encourage more interest from international consumers. From here you would have to investigate legal issues in those countries, foreign suppliers (if you need them) collaborators and many more.
See what online users are looking for on your website. To do this you can use Keyword Planner, the Google Adwords tool, to get keyword suggestions. Enter the keyword you want and segment the country and language. It will show how many times a month that word has been searched for in the your target foreign market. Use these words in your online content to improve your positioning and bring yourself closer to your international consumers.
Analyse search trends. You have to check whether the need for your product is growing or not. Sometimes there are changes according to seasons. You also have to add variations of words that can occur in other foreign markets that share your language. For example: a UK shoe manufacturer wouldn’t use the word ‘trainers’ to promote their shoes to international consumers in the US because they call them ‘sneakers’ instead. Not using the correct terminology in the foreign market you want to expand into ultimately limits online exposure. You have to learn about other languages beforehand, so you’ll need to get in touch with professional translators who will help you discover them.
Once you figure this out, you can monitor and track the growth of the use of the word in the search engine overtime. If you see that the word usage has decreased in your foreign market then look for alternatives couple them with your online content. Search engines. As we all know, the global leader worldwide is Google. However, this isn’t the case for all market destinations.. In China, Russia or Japan they use others search engines such as Baidu, Yandex or Yahoo. To access their search engines, your web must couple their webmaster tools.
Domains to internationalise your SEO
The best domain is usually the TDL to position yourself at a global level or as the .com is better known. It also allows geolocation using Google Webmasters Tools. The simplest method would be to use subdomains for each country and geolocate them in each one of them. Example: web.com/fr/ in the case of France or web.com/mx/ in the case of Mexico.
In order to avoid penalisation by Google for duplicating online content, you only have to make small changes, for example the use of the currency, from Euros to Pesos, for example.
So, these are all the basic steps you need to take in order to position yourself at a global level and expand your business into new foreign markets.So start today! Increase your online exposure, attract more international consumers from all parts of the globe and watch as your sales abroad begin to soar!